Tag Archives: leads

When telemedicine leads to burnout

Recently, one of my coaching clients came to our Zoom session looking exhausted. I wasn’t surprised. She’s a physician, a leader at her hospital, and the past two years have been a lot for her. COVID takes its toll in many ways, and it has changed her forever. But this day her biggest challenge was… Read More »

BioCryst’s persistence for patient insights leads to a bigger market for HAE drug Orladeyo

Sometimes finding out how patients really feel about treatment takes persistence. That’s what BioCryst Pharmaceuticals learned when it started talking to patients about its new oral preventative treatment for hereditary angioedema. Two years ago, after pivotal trial results came in for the drug that would become Orladeyo, BioCryst had just begun its market research with a study… Read More »

Too much fat in diet leads to what

Are you are finding it difficult to lose weight on a whole foods diet? On the other hand, an elite athlete who needs about 3, calories each day to maintain weight could eat as much as grams of total fat in one day. These are very healthy fats that play a role in the health… Read More »